3. Women tend to work through other women. We gain access to who and what we need via referrals from friends, colleagues or family. Since there weren’t many female investment advisors, there weren’t many referrals made. Now we have choices.
4. There is a tendency to be less confident in our knowledge of the different financial products – IRAs, long-term care, estate plans, stocks, bonds, mutual funds, and annuities. We don’t need to be experts, but we’d like access to education through answers to our questions.
5. Women worry about household expenses, enough money to maintain their lifestyle, and protecting their assets from volatility, so we perceive using a financial professional as expensive. It’s time to update that thinking.